While having more freedom over the magazine design project, this project definitely requires more work than the last one. To get started, I began with the main article since that story would set up the theme of the whole design. By choosing the sculpture story, I decided to produce a modern art magazine that targets the urban audience with design and modern art interests. To better serve the target audience, I created series of visual design to achieve this purpose.
Based on the headline, “Edge of Madness”, I chose Helvetica and Didot to create the sense of modern and madness. Since this is a story of sculptor and painter Alberto Giacometti, I used geometrical shape to cut out part of the initials so as to create the modern art sense. The rest of the headline created a massy feeling by adjusting the kerning.
For the opening spread, I placed the CVI at a golden ratio and left a lot of negative space. By doing so, I hope to create the sense of modern and also mimicked the setup of the modern art gallery. Besides, a visual motif with the 2 two theme colors was created to set up the entry point, and it was carried through the whole story. For the sidebar of the main story, I created a gallery-like invitation for the upcoming exhibition at Tate, which also offered me an idea of the cover design.
I found the cover image online with a famous Tate spider. The image really showcases the sense of modern art, which perfectly serve my target audience. The font choice is Didot and the color choice was inspired by the main story (the mustard). As you can see, I reuse the font and color in the ASF and main story to create the consistency.
I designed the ASF at the very end and this is the most challenging part of the project. I had several sketches for the ASF but I struggled with the best way to showcase the ranking. I believe the list is a good way to demonstrate the ranking but we have 5 album cover to introduce. I wanted to create a hierarchy. After trying different combinations, I decided to place the winner at the top of other four, and use digits to demonstrate the ranking.
Wrapping up the project, I learned the power of layout, font, motif, color as the visual language. Keeping all the design principles in mind and be creative and brave to break them is the thing I need to practice more in the future.